When I first started blogging five years ago, I was excited and enthralled with Google Adsense. I’d heard success stories of bloggers making hundreds of thousands of dollars off of their ads. But the truth is, ads are not most bloggers main source of income at this point. Ads really don’t pay that much unless you’re getting millions of visitors per month. Regardless, you can definitely earn some ‘side-hustle’ money from sticking ads on your blog, and today I wanted to talk how you can make money with Adsense.
You Don’t Have Very Many Views
It’s a hard truth, but if you aren’t getting very many views, you’re only going to make pennies on Adsense. Typical rate per thousand page views is anywhere from ten cents to ten dollars. It depends on the niche you’re in as well as how much the ads are selling for at any point in time. On average, you’ll probably see somewhat significant income once you get above 50,000-100,000 pageviews per month.
You Aren’t Optimizing Your Ads
When you set up your ads, you can choose things like size, colors, and ad types. Ads get selected based on what you write about, or based on what a visitor had previously been viewing. I’m not going to get into narrowing down your niche in this post, but having a well-defined niche and an ideal audience is definitely going to help you out in the ad department. Make sure the ads match your branding and make sure the size and type of ad are correct for wherever you’re placing it.
You Aren’t Adding Ads to Your Posts
This has been the biggest Adsense gamechanger for me. I can’t remember where I saw it, but I read that a blogger would publish a post ad-free and then add in ads in the middle of the next two weeks later. The logic behind this is that anyone who regularly reads your blog will probably read the post in the first two weeks, and so you should prioritize their time. Most of your views will be in the long-term since SEO is a long-term tactic, so you’ll be earning extra money on all your old posts. Plus, in-article ads are more likely to be clicked on.
Thanks for reading!